In-Home Activation
The All Important Marketing Box
Your home is both the center from which all our marketing tactics emerge and the destination we want ever buyer to reach. Like we mentioned earlier, your house is at the core of our entire property marketing campaign, but it also stands on its own as a fantastic avenue for promoting your listing. It presents several highly efficient ways to connect with potential buyers - through open houses, Private showings, door hangers and your supercharged yard sign. Here is how we plan to make the most of each of these opportunities.
Neighborhood Map
As your team. Were selling more than just your home. Your neighborhood, and the people, places, and businesses in it, play just as important a role in securing an offer as your square footage or number of bedrooms.
Our Neighborhood Reports provide a map of restaurants, grocery stores, hospitals, pharmacies, and other businesses in the area. These reports also feature a regional map highlighting airports, gas stations, and more as well as a satellite view of your neighborhood and interior and exterior photos of your home. Having this information on-hand during your open house or showing can heavily influence a person’s buying decision, determining if your home is a contender in their home search.
Small Flyers
As part of our marketing efforts, We strategically place small flyers in popular and relevant spots around your neighborhood and community- places where potential buyers are most likely to see them. this includes local businesses, coffee shops, and restaurants, as well as community boards, HOA boards, and meeting spaces for neighborhood organizations. My goal is to get potential buyers to pick up a copy to take home with them.
Large Flyers
While small flyers focus on repetion and exposure, our large flyers drive that emotional connection home. We use these impressively sized, high- quality flyers at open houses and showing appointments, encouraging those who stop by to take one with them. From there, they might set their flyer out on their coffee table or stick it on their refrigerator, creating an opportunity for them to see, and remember , your home each and every single day. When they’re ready to make their decision, we want your home to stand out in their mind.
Door Hangers
Door hangers are one of my favorite tools. By putting up full-color door hangers showcasing your property throughout your neighborhood, we can help your home get the amount of exposure we’re looking for. If people receiving these door hangers have already seen your property’s flyer on the HOA board, or received one of our direct mail postcards. Or maybe they saw your property online through Facebook, Instagram or other digital advertising then we are building that all important repetition and recognition that keeps your property top of mind. Perhaps the homeowners who received one of our door hangers aren’t searching for a new home at this time, but maybe their best friends, old college roommates, or in-laws are looking to move into the neighborhood. We want your property to be the first place they think to recommend.