You may not think of your mailbox as a powerful marketing channel, but it has proven to be one of the most effective platforms to ensure your message reaches the right audiences. In a world gone digital, print marketing, including direct mail, presents a bigger opportunity than ever before.
While digital marketing plays a big and important part in promoting your home, which we will discuss later in this plan, a trip to the mailbox offers a break from the constant buzz of online ads. its a chance for people to unplug and sort through the mail without distractions. This gives us the opportunity to promote your home while we have potential buyers’ undivided attention.
"Just Listed" Postcards
With direct mail marketing, your home becomes the star of the show. These postcards officially announce that your house is up for sale, delivering your message directly to those most likely to be receptive to it. With a “Just Listed” headline, our marketing works to create a sense of urgency, letting hopeful buyers in your area know your home could be theirs right now.
Full-Color Interior and Exterior Photos
Earlier, I spoke about the power of imagery when it comes to establishing a memorable emotional connection. By including professional photos of your home on direct mail marketing, it not only taps into that connection, but also offers potential buyers an opportunity to picture themselves at home in their new space..
Home Details Instantly Sent Via Text
By texting the four-digit code included with each card, interested buyers will be directed to your homes’s dedicated website in just seconds. Offering the information buyers are looking for at the exact moment they are thinking about your home can increase they’ll likelihood to schedule a showing or add your home to their list.
Built-In Tracking
Each postcard includes a unique four-digit code, letting our team know who has requested more details about your home. With this information, which now includes both a potential buyers address and telephone number. We will be able to proactively reach out to them regarding both open house dates and or to schedule a private showing.
