Digital Marketing
Most of us turn to the Internet when making buying decisions, big or small. From books and everyday essentials, to Tv’s, smartphones, and even cars, we go online to find information, read reviews, and often make our final purchase. Because of this , it’s no surprise that 44 percent of homebuyers found the home they ultimately bought on the Internet, making online advertising a vital part of any property marketing campaign.
As i mentioned earlier, the MLS does a fantastic job of getting your home to show up on real estate websites like Zillow, Trulia, Realtor.com and similar sites. While this is a great strategy to reach people actively searching for a new home online. What about those who have not yet started the home-buying process, or know someone thinking about buying? This portion of the population won’t be browsing real estate sites - they’re online scrolling through social media. To effectively reach them and drive demand (and price!) for your home, We need to go beyond these portals and show your home where potential buyers are spending most of their time online.
